Remember when everyone had a pay-as-go phone? Buying credit at the local shop and calling to top up. How times have changed…
But not in the world of digital marketing. In this space pay-as-you-go is the new kid on the block and it’s giving ‘pay monthly a run for its money; especially with Startups & SMBs.
What are the options?
Pay-monthly Digital Marketing
The pay-monthly model is tried and tested. In short, it involves agreeing a strategy, targets and set of actions with an agency. Then paying a fixed monthly retainer for them to work on your behalf.
The main benefits of pay-monthly are:
- The agency works as an extension of your team
- Value for money, agencies will offer you discounts for paying monthly
- Consistent marketing activities performed by experts
- Fixed monthly cost
Pay-as-you-go Digital Marketing
Pay-as-you-go marketing is becoming very popular. In short, it involves agreeing a strategy with the agency, then choosing which parts you would like them to do and doing the rest yourself. This can be scaled up and down each month and you are simply invoiced for the work the agency does for you.
The main benefits of pay-as-you-go are:
- You can decide on the jobs that you are comfortable with and outsource the rest
- Cost-effective and allows you to scale as you grow
- You can learn to do certain tasks yourself with the support of experts
Digital Marketing – Pay-As-You-Go Vs. Pay-Monthly Comparison
| Pay-As-You-Go | Pay-Monthly | |
|---|---|---|
| Digital Marketing Strategy | ||
| Expert Advice | ||
| Flexible Pricing | ||
| Fixed Monthly Price | ||
| Discount Packages |
So how do you know which is right for you?
Whichever option you choose, outsourcing your digital marketing should always start with an assessment.
If we find you the right agency, this step will be enjoyable and eye-opening. It’s a great chance to start building a relationship and explore possibilities. And will leave you in a great position to choose between pay-monthly and pay-as-you-go.
What do marketing agencies prefer?
Silly question really… Of course the agencies would prefer you to agree to a fixed monthly retainer. It gives them fixed income and reduces their admin. But it doesn’t matter what they prefer, you are the client and it’s all about what works best for you.
Summary
It all comes down to finding the right option for you. No two businesses are the same and the best thing to do is talk to some agencies and ask lots of questions.
Finding agencies that are worth talking to can take a long time. We can quickly connect you with agencies matched to your needs.
